Time Out and Pig & Horse develop social-first branded unscripted slate
Event Summary
Time Out and Pig & Horse Productions are co-developing social-first unscripted formats for digital and linear audiences. The initial slate includes a chef competition staged in Time Out Markets and a street-music talent format designed for TikTok and Instagram audiences.
Verified Facts
- Time Out partnered with Pig & Horse Productions to co-develop unscripted formats.
- The partnership was announced October 13, 2025.
- Two pilots are in development: a chef challenge and a street-music talent show.
- The projects are designed for digital and linear distribution.
- Time Out described the initiative as its first test of original branded series production.
Deal Board Interpretation
Time Out is converting its audience, venues and editorial identity into entertainment IP. The format concepts are designed to support brand funding while testing social platforms as a development and distribution layer.
This is analysis, not verified fact.
Why It Matters
The partnership puts a global city-media brand into original social-first format development, with concepts designed to attract brand partners and move between digital and linear distribution.
Professional Action
Monitor Time Out pilots
Evidence: No public producer-submission route was disclosed; Pig & Horse is the named development partner.
https://www.televisual.com/news/time-out-moves-into-original-series-production/